Advertisers Goal

• Quality Installs
• Customer Acquisition – Registration, Engagement
• Generate sales 

Monetization & Success Story

5-6% average increase in sales on Android & iOS

38% increase in Cart value

Meeting the end goal

• Driving maximum Quality Installs – leading to high app store ranking & Band Visibility.
• Quality installs have brought higher retention and engagement to the app

Improving the ROI & ARPU via in-app purchase (Mobile)
(Case Study)

Promotional Strategy & Channels

• In order to maximize the ROI on Ads spent by our advertisers, we follow a CPI (Cost Per Install) model with a number of KPIs. In order to accomplish this, we targeted our advertising efforts at the most likely buyers — the high-quality audience.
• To get desired results, we do precision targeting of the campaign based on GEO, OS version, etc. 
• Advanced targeting – Cities, Bundle IDs, Devices, IPs 
• To drive transactions with attractive offers within the same TG through cross-promotional selling

Channels

• We have direct traffic directly from over 700 applications across the country via API and SDK. With this traffic, we help businesses increase sales via quality installations.
• Keeping growing demand in mind, we are also buying traffic from major DSPs on a CPI or CPM basis and optimizing it further. Our top DSPs are connected to in-app publishers via SDKs.

Optimization

• To achieve effective results for Flipkart & Airtel Thanks, we worked closely with our advertisers. The daily tracking and analysis of the data improves the delivery results and brings the final results to the client.
• We work with Publishers at the Sub id & Bundle id levels. According to the reports, all our performing sources generate maximum retention and user engagement from day one.
• We utilize in-house fraud-detection solutions, third-party tools, alert mechanisms, and surveillance tactics to detect anomalies and unusual activities.