Mobile is the most personal channel that exists–it’s in someone’s pocket, sits next to their bed, and is checked throughout the day. As a result, mobile marketing is crucial but also complex, and it represents the future of digital advertising.

65% of all email is first opened on a mobile device.

48% of users start their mobile internet sessions on a search engine.

56% of B2B buyers frequently use smartphones to access vendors’ content. 95% of adults primarily use their smartphones to access content/information.