RTB: A robotic kind of advertising

Real-Time Bidding is a method of automating CPM (cost-per-thousand-impressions)-based auctions between advertisers and publishers. Ad impressions can be purchased, sold, and instantaneously evaluated in an RTB auction, just like on the stock exchange.

The advertisement that receives the highest bid from relevant advertising is usually placed in the publisher’s ad space.

With the capability to programmatically fill the inventory needs of supply partners and demand needs of advertisers, we are now leveraging years of close industry relationships to build a name for ourselves in the world of RTB.